With holiday seasons approaching and rising interest in vacations and leisure, we took a closer look at whether these experiences are gaining popularity as employer-provided benefits among employees in Bulgaria.
Flexible benefits are increasingly being offered by top employers, and Re:benefit is the first platform that enables a truly personalized approach based on the unique needs of each employee. Here is how Re:benefit users allocated their benefits budgets in the first quarter of 2025 and whether they continued to explore non-traditional categories:
Over 3,000 orders for gifts, experiences, and entertainment
Between January and March 2025, employees using the Re:benefit platform took advantage of over 6,000 benefits in categories such as travel, entertainment, and gifts & adventures. These perks were especially popular among employees with a monthly benefits budget exceeding BGN 100 on par with more traditional options like transport, food vouchers, insurance, and healthcare.


More than BGN 40,000 donated to charity
We are proud that Re:benefit is increasingly becoming a tool for doing good аnd attracting not only donations from employees but also the attention of nonprofit organizations and causes that now view our platform as a source of meaningful support. In the first quarter alone, donations through Re:benefit reached BGN 42,160 with users allocating part of their monthly budgets to charity more than 2,200 times.
Insurance for the young, food vouchers for the experienced
Insurance remains the top choice among employees under 30, while food vouchers dominate for those over 50. At the same time, interest continues to grow in categories like sports and wellness. The rising demand for benefits related to car care, pet services, beauty and spa treatments, and online shopping shows that Re:benefit is delivering on its mission, providing maximum value and truly individualized support for every employee.

Exclusive privileges for everyone on Re:benefit
Since early last year, Re:benefit users have also had access to exclusive perks and discounts through our Re:club loyalty program, now supported by over 100 business partners across Bulgaria. These companies offer their best deals exclusively to Re:club members, and your employer could be one of them. If you don’t yet have access to Re:benefit and Re:club, reach out to our team or speak with your employer to learn more.