Recent data from Re:benefit reveals the trends in employee benefit preferences for the third quarter of 2024. In the realm of additional perks and talent management, our platform stands out as the market’s most innovative solution, enabling employers to reward each employee individually. With Re:benefit, employers retain full control over their budgets while granting employees the freedom to choose benefits that best meet their daily needs and interests.
Traditional Benefits and New Trends
Petya Dinolova, the new General Manager of Re:benefit, shared insights from the latest data analysis. She observed that traditional benefits—like additional health insurance, food vouchers, sports memberships, and transport benefits—remain among the most popular choices. This is largely because new users tend to select familiar benefits. However, new trends are also emerging, with a growing number of employees using the platform for online shopping or making charitable donations.

Diversity in Choices Depends on Budget
The budget set by the employer plays a big role in benefit choices. Larger budgets allow more options. Categories like “Charity,” for example, tend to be popular among users with higher budgets.


Demographic Insights
Demographic factors play a crucial role in benefit selection. For example, younger employees rarely choose family-oriented benefits but show heightened interest in categories like “Online Stores” and “Gifts and Experiences.” Men, on the other hand, are significantly more active in selecting transport benefits.


Re:benefit’s Expansion into International Markets
This year, Re:benefit expanded its operations into several new markets, launching partnerships in the United Kingdom and North Macedonia. The platform has also enhanced its partner network in Türkiye and Serbia, achieving over 20,000 users across five different markets.
As for Re:club, our new program offering exclusive discounts, it now features over 100 partners providing preferential privileges for clients and users in Bulgaria.
Re:benefit: A Tool for Enhancing Employee Engagement and Satisfaction
By implementing Re:benefit, employers in Bulgaria are finding new ways to retain their talent. More and more companies confirm that the platform provides not only flexibility in benefit choices but also a personalized approach, essential for managing teams effectively. Many clients see Re:benefit as an essential tool for boosting employee engagement and satisfaction while building stronger loyalty.