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How Did Employees Choose to Use Their Flexible Benefits in Q4 2025?

24
Feb

For the Re:benefit platform, the final quarter of the year is always highly indicative. This is when employees make their most active benefit selections, and the data clearly shows what truly holds value for them.

Q4 2025 is no exception – in fact, the results reinforce several key trends in employee preferences.

Q4 2025 in Numbers: Activity That Speaks for Itself

During the last quarter of 2025, more than 35,000 benefit selections were made on the platform.

This makes Q4 the most active period of the year and clearly shows that employees do not postpone their decisions. They use their benefits actively, consciously, and with clearly defined priorities.

Healthcare – The Leading Priority for Employees

The “Healthcare” category ranks first, accounting for approximately 40% of all selections in Q4.

It is important to note that many companies provide Supplementary Health Insurance as a mandatory benefit within their package, which naturally influences the results. Nevertheless, the trend is clear – this is not simply a seasonal effect.

Employees perceive flexible benefits as a tool for long-term wellbeing rather than a one-time bonus.

Data visualisation of most preferred categories of company benefits by employees October - December 2025.

Support for Family, Everyday Life, and an Active Lifestyle

Following “Healthcare,” several other key categories stand out, clearly showing what matters to employees today:

  • Home & Family– particularly preferred by employees aged 31–40;
  • Transport – a practical solution with everyday value;
  • Sports – a clear sign that an active lifestyle remains a priority.
Data visualisation of how employees' age determines their benefits choice October - December 2025

These choices demonstrate one thing: employees seek benefits that genuinely make their lives easier – here and now.

What Budget Do Employees Prefer?

Q4 data shows a clear focus on monthly budget ranges of up to BGN 150 / EUR 76.69.

This leads to:

  • more frequent benefit usage;
  • better planning;
  • maximum practical value.

Flexibility is not about the size of the budget, but about the freedom of choice.

Data visualisation of benefit categories prioritized the most by people with monthly budget of BGN 100 - 150, October - December 2025

What Do These Insights Mean for Employers?

Q4 2025 confirms several strategic conclusions:

  • Personalization is now a standard, not a privilege;
  • Employees expect benefits to reflect their real lifestyle;
  • Digital platforms deliver value only when they offer relevant content, not just options.

Today, the Re:benefit platform brings together over 20,000 active users, making it a strategic partner for companies investing in employee engagement.

Even more importantly, access to structured consumer privileges no longer depends solely on employers. Through Re:club, anyone can subscribe and benefit from 150+ curated partner offers and discounts – regardless of whether their company provides flexible benefits.

Because flexibility is not just an HR tool.

It is the new standard for how people manage their personal budgets, health, and lifestyle.