After the end of 2023 we reveal the most popular corporate benefits among employees in Bulgaria and users on our platform. There is a growing demand in more innovative benefits categories that are available on Re:benefit. We note that people are investing more in their health and trying to secure their future.
The majority of employees’ benefit budgets are allocated to insurance products. At the end of the past year, the expense budget is followed by the categories of “Transport,” “Food Vouchers,” and “Sports.”
Regarding food vouchers, we observe a growth in the allocated budgets, while all other mentioned categories are losing their lead. There is an increase in the categories of “Online Stores” and “Family Support,” which are part of the more exotic categories available on our platform.
Benefits in the “Health” category continue to be the most popular when it comes to individual orders for employees, although there is a slight decrease over the third quarter of 2023.
Benefits in the “Health” category remain the most popular among employees, regardless of their monthly benefits budget. The differences in the remaining categories are more intriguing:
Employees who receive a monthly budget from their employer of up to 100 lv. tend to choose standard benefit categories such as food, travel, and health.
It is apparent that employees’ interest in insurance goods, presents, online shopping, experiences, and in general, the non-traditional benefit categories, increases as the budget does. All the employees can benefit from these kinds of perks through Re:benefit, and they are able to switch up their selection on a monthly basis.
When the choice of perks is analyzed by gender, it becomes clear that men dominate in both the number of orders and the amount of allocated budget. Only the food vouchers and family-oriented benefit categories show a balance and a rise in the interest by women.
In terms of age-related preferences, it can be concluded that younger people are more likely to include non-traditional benefits in their choices. They can locate these benefits using different platform sections in categories like “Pets,” “Entertainment and Leisure,” “Beauty and Spa,” and others. Another important factor to note is that almost everyone using family-oriented benefits is between the ages of 31 and 40, which probably means they are parents of little children.
The preferences of employees for corporate benefits are determined by a few characteristics, including age and gender. They are accompanied by variables including location, season, urgent needs, family status, etc. Each user will learn about the variety of benefits categories available on Re:benefit that will bring them the most added value each month.
“Companies have found that offering flexible benefits to employees is crucial”, says Georgi Georgiev, CEO of Re:benefit. “Everyone has the option to select how to use their employer’s budget for over 120 different perks on our platform, and the statistics shows that everyone makes their own decisions based on a variety of factors, including age, gender, and interests. We anticipate an even greater emphasis in the upcoming months on the so-called “non-traditional benefits,” which companies have found difficult to provide to their people. In those categories, we aim for possibilities such as gifts, experiences and travel, online shopping and entertainment, pet care, house and family, or vehicle maintenance.”