Re:benefit Awards Top American University of Blagoevgrad Team for Outstanding Market Research

Re:benefit, the first and only innovative platform for flexible benefits in Bulgaria, is thrilled to announce the successful conclusion of its collaborative project with the American University in Blagoevgrad. The initiative provided AUBG students with a unique opportunity to gain practical experience in the field of international business expansion, while also providing valuable insights for Re:benefit.

Designed to help students understand the market assessment process, conduct research on corporations, and make strategic recommendations for international growth, the project required students to work in groups  and research 7  new markets for Re:benefit. Their presentations were required to refer only to reliable sources, and the content of the reports included an economic and marketing overview of the relevant markets, sales and marketing strategy, annual budget, and other critical factors.

Re:benefit is excited to announce that the winning team – “Italy” has been awarded with a certificate of recognition, as well as business and self-growth literature. All students received special gifts-prizes from Re:benefit. The company would like to extend its sincere congratulations to the winning team and all the students who participated in the project.

The company also wishes to express its gratitude to Prof. Elena Radeva, the course leader of the students, whose commitment to providing practical experience for her students was instrumental in the success of this initiative.

At Re:benefit, innovation and education go hand in hand, and this joint project is a testament to that belief. It demonstrates how academic institutions, and the business sector can work together to offer practical experience for students, while also providing valuable insights for the industry.

Re:benefit is proud to have been a part of this exhilarating assignment and looks forward to continuing its partnership with the American University in Blagoevgrad in the future.