605 employees in just 30 days: how Re:club won over a 1,400-strong team

Many companies put off introducing new benefits for their employees. The reasons are often rooted in management’s concern that every new initiative will take time, preparation and effort from the HR team – and that the hardest part is sparking people’s interest and getting them to actually use it.

The fear of low engagement often stops good ideas before they even launch.

With the right partner, it can happen quickly and without unnecessary burden on the company. Here we share a few behind-the-scenes secrets of successful employers who boldly introduce improvements for their people and smart solutions for their business – using the first month of Re:club at a company with 1,400 employees as an example.

The key takeaway: giving access on its own is not enough. Planned communication – before launch, on day one and throughout the month – turns the opportunity into real usage.

Making the decision: Why a discount programme, and why now?

Before launch, the company’s management concluded that a discount programme was the right step at exactly this moment. The main reasons were:

• Demand from employees. The company was receiving numerous requests from employees for discounts and partner offers.
• Upgrading the benefits package. A need for something new and motivating in the benefits package.
• Real savings without a budget. Employees can save on average EUR 50 per month on personal expenses – without the employer providing a benefits budget.
• One place, one team. A single platform and a team that manages the relationships with all providers instead of HR.
• Mobile app. All the information needed for every single discount is gathered in one place on the phone, ready whenever it is needed.

Active collaboration with our team

Re:benefit’s engagement throughout the integration process

The Re:benefit team is an active partner throughout the entire implementation – from preparation to the very last day.

We held two Q&A sessions in English and Bulgarian, attended by almost 500 employees who got their questions answered live.

In parallel, we sent engaging reminder emails to colleagues who had not yet logged in to their profile and explored the discounts. For those already active, we kept interest high with in-app interactions – push notifications highlighting new and seasonal offers.

We also added to Re:club all the internal discounts the company values, which come from its deep partnerships with other service providers – giving employees an even wider choice of offers in one place.

Touchpoints during the first month

Before launch: communication starts from within

Even before employees got access, the company had a ready-made communication kit and teaser materials from Re:benefit. These were shared internally by the company’s leaders. As a result, the first message came from a familiar and trusted source, and employees knew what was coming and why it was worth joining.

The welcome email and the first wave

On launch day, all employees received a welcome email with a link to activate their profile. The result was immediate – around 247 employees couldn’t wait and logged in to Re:club for the first time on day one. This is the strongest moment of any implementation and deserves careful preparation: clear copy, a single call-to-action button and a short explanation of what the employee gains.

Employee activity

Results after the first month

Active employees by period during the first month

• 605 active employees – practically everyone who activated their profile has also used the platform.
• 53% are the most active employees, logging in on average more than twice a week to browse and use the discounts.
• 77% of logins to the platform happen during working hours – Re:club becomes part of the working day, not just leisure time.
• 113 employees have already saved a total of 1,046 offers to their Favourites – about 9 per person on average.

Logins by channel: mobile app and browser

Interest is diverse. The most frequently saved offers are in food and restaurants, tech and shopping, and health and medical services. Among the most popular partners are Technomarket, Sport Vision, Mr. Pizza, BOX NOW and Volt Premium Taxi, and two of the top ten offers are for laboratory tests – a sign that employees also look for useful health benefits, not just entertainment.

Most saved offers by category

Fast and easy contact with our customer service team

Our statistics show that, although we manage the benefits and discounts of over 20,000 users, our response speed remains high – the median time to first response is under 1 hour, and 92% of requests receive a reply within 4 hours.

Our recommendations for implementation at your company

Here are our recommendations for any company launching a discount programme:

• Plan several waves together with us. During the first 3 months, plan more than one wave of employee engagement together with our team. This way, the share of active users will grow every month, and employees will truly appreciate the advantages and discounts in Re:club that you provide.
• Choose the right moment to communicate. Always send information and emails during the working week and working hours – that is when employees are most focused on what you want to tell them and have active access to their work email.
• Share your internal discounts. Send us all your internal discounts or connect us directly with your partners – our team will take over managing the terms.
• Talk about financial wellbeing. During the first 3 months, include in your monthly communication to your teams a message about how you care for their financial wellbeing.
• Welcome the questions. They mean your colleagues are excited. The platform is intuitive enough, and most questions are really ideas and wishes for even more discount opportunities.

Conclusion

The first month showed that a well-planned implementation can engage hundreds of employees in just a few weeks. The key lies in the combination of leadership support, consistent communication and fast support – and a platform with over 200 offers gives every employee a reason to come back.

Would you like a similar start for your team? Contact us at info@rebenefit.bg or learn more at rebenefit.bg.